Gets Local Airtime Nationwide
Sociological research is now showing in a living room near you. As a result of ASA’s partnership with the Discoveries and Breakthroughs Inside Science (DBIS) program, sociological research published in ASA’s Journal of Health and Social Behavior (JHSB) was covered in a 90-second broadcast news segment distributed to more than 100 local television affiliates across the United States.
DBIS is a broadcast news service launched with a grant from the National Science Foundation (NSF) and supported by a coalition of science and engineering societies with the goal of bringing the latest science news to a general audience that is underserved with quality science reporting. DBIS provides its news reports to local television newscasts. Local television news is the medium by which about 40 percent of the American public gets its news, and 44 percent of American adults choose local television news as their top source of science and technology information, according to NSF’s 2006 Science and Engineering Indicators.
In January, DBIS released its first segment reporting on research findings from the social sciences. The news report, available at www.aip.org/dbis/stories/2009/19004.html, covered the research of Purdue sociologists Markus Schafer and Kenneth Ferraro surrounding the connection between obesity and hospitalizations. The article, "Obesity and Hospitalization Over The Adult Life Course: Does Duration of Exposure Increase Use?," appeared in the December 2007 issue of JHSB
ASA is continuing to work with DBIS to ensure that pertinent sociological research is covered by local broadcast media. Stay tuned!